Nov 27, 2024 | Stories
Sometimes a TV campaign can have a positive effect on an entire category as well as the brand in question. That’s what happened with the vermouth brand Cinzano in the 1970s and 1980s. Vermouth was considered a Christmas drink by many, and one of Cinzano’s strategy...
Sep 22, 2024 | Stories
The 1980s in Britain was the decade of big privatisations. The Prime Minister, Margaret Thatcher, wanted to create a class of share-owning members of the public – her 1985 Conservative party conference speech imagined a society “where owning shares is as common as...
Jun 11, 2024 | Stories
Vinyl is cool again. Long-playing records, or LPs, have become a measure of the British economy’s health. In March 2024 the Office for National Statistics (ONS) announced that vinyl would again become one of the 700+ items used in its calculation of inflation. Vinyl...
Jul 20, 2021 | Stories
Hayfever is far more prevalent than it used to be. Data held within AMSR shows that it afflicts three times as many of us nowadays than in the 1970s. Just 8% of GB adults reported suffering from pollen or hayfever allergy in 1972; by 2019 this had climbed to 25%. The...
