Nov 22, 2019 | Stories
“People in this country have had enough of experts”, Michael Gove was famously quoted as saying in the run-up to the 2016 EU Referendum. His evidence for the remark is unknown, but TGI data held within AMSR suggests some justification for it – at least in relation to...
Sep 16, 2019 | Stories
As our schools reassemble after the long summer break, we can look at attitudes towards parents’ choice of school to send their children to. A recent study conducted in 2016 among 1,000 parents for HCSS Education found 67% agreeing that parents should have the basic...
Sep 13, 2019 | Stories
Most people disapprove of heavy drinking sessions, but there’s an increasing minority who think it’s part of life. The levels of agreement in 1999 and 2019 to the attitude statement “a real man can down several pints of beer at one sitting” in Kantar’s TGI study tell...
Jun 4, 2019 | Stories
The MAMIL may be a recently-minted humorous acronym for a certain breed of cyclist – the ‘Middle-Aged Man In Lycra’ – but evidence from Kantar’s TGI shows that the species didn’t exist a generation ago. Furthermore, 50-64 year-old men are overall much more active...
May 25, 2019 | Stories
The decline in smoking in Britain has been happening for a long time. Data from Kantar’s TGI show that, from a level of 49% in 1969, the percentage of smokers has fallen by over two-thirds to 15%, or 7.8m adults. The rate of decline has even increased in the last...
May 2, 2019 | Stories
Among the most relevant uses of the material in the Archive of Market and Social Research (AMSR) website is that of being able to identify longer-term changes in our national life, by comparing current with historical data. One vehicle for doing this has been the...
