What happened to Homebase?
Homebase featured on our High Streets (or more often Retail Parks) for over 40 years, but the name has now disappeared. The BBC Radio 4 programme: Toast covered Homebase recently: Sliced Bread – Toast – Homebase – BBC Sounds AMSR can track the...
How has Guinness kept its brand fresh for over 25 years?
When a brand exists in different formats, its owners can apply portfolio management to maximise its fortunes. Examining user patterns for Guinness over a 25-year period, using TGI data held within AMSR, illustrates this perfectly. Guinness has several formats:...
Was The Good Life ahead of its time?
It’s not often that a TV sitcom changes the habits of millions. But ‘The Good Life’ was unusual in having a very positive effect. Most sitcoms reflect the period in which they’re made. As times and attitudes move on, many of them don’t age well. Some 1970s shows are...