From ‘The Lonesome Vegetarian’ to mass-market consumer

From ‘The Lonesome Vegetarian’ to mass-market consumer

Vegetarianism has come a long way since the 1990s, as this exploration of the Archive of Market and Social Research shows. Nowadays, famous chefs offer recipes for delicious vegetarian Christmas dishes (e.g. Hugh Fearnley-Whittingstall’s ‘Fab feast for vegan and...
The hayfever phenomenon

The hayfever phenomenon

Hayfever is far more prevalent than it used to be. Data held within AMSR shows that it afflicts three times as many of us nowadays than in the 1970s. Just 8% of GB adults reported suffering from pollen or hayfever allergy in 1972; by 2019 this had climbed to 25%. The...
Fit for the future

Fit for the future

As we hunker down, with most of us spending the majority of our time at home, it’s important to focus on our individual health and wellbeing. Guidance on exercising once a day is being repeated frequently.  Might the current crisis spur the nation into taking more...
TGI data donated to the Archive

TGI data donated to the Archive

AMSR is very pleased to announce an important addition to the Archive.  Kantar, who own and operate the TGI (Target Group Index) have made a major donation of data from the period 1987 to 2012. TGI is a continuous survey which has been carried out in Great Britain...
A simple measure of the growth in environmental awareness

A simple measure of the growth in environmental awareness

The continuous consumer study TGI has asked for respondents’ opinions on a range of topics since the mid-1980s.  Some of its attitude statements have remained constant; others have been added or removed to reflect changing times.  The area of greatest change has been...