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Devised by AMSR Why the Magazine Environment MattersTo understand whether magazine advertising is effective, it helps to begin with how people actually use magazines. Unlike many other media, magazines are actively chosen. Readers buy or access titles that reflect...
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Louise McLaren Louise is a multidisciplinary strategic insights professional working across qualitative and quantitative research methods as well as cultural insight and behavioural science. She typically partners with her clients on upstream programmes such as...
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Clare Woodward Clare is an experienced clientside researcher who has worked across customer experience, B2B, and B2C insight. She is passionate about inclusion, with a focus on ensuring research and the research industry are inclusive across both practices and...
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Lorna Lawrence Lorna Lawrence has worked in Clinical Research for over 40 years – with the Cancer Research Campaign, in the field of medical devices, and with a contract research organisation. From 2000, Lorna became a freelance Medical Writer, alongside...
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Lorna Lawrence Lorna Lawrence has worked in Clinical Research for over 40 years – with the Cancer Research Campaign, in the field of medical devices, and with a contract research organisation. From 2000, Lorna became a freelance Medical Writer, alongside...
