THE AMSR BLOG
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Jane Frost appointed as AMSR Vice-Chairman
AMSR is delighted to have appointed Jane Frost, CBE and CEO of the Market Research Society (MRS) as its Vice-Chairman. Jane brings a wealth of...
Who won the washing powder wars?
Contained within the Archive is the story of the battle fought in the late 1960s between Lever Bros and Procter & Gamble over the market for...
How has Birds Eye continued to lead?
Much has changed in the convenience food sector. But by being alert to trends, Birds Eye has maintained a market-leading position over many years....
Is sandwich culture on the rise?
To mark British Sandwich Week, 17-23 May, we have identified some issues relevant to the celebration which may be found in the Archive. In 1996, the...
How do you measure the mood of the nation?
Measuring the mood of the nation: with lives and livelihoods both under threat at present, the mood of individuals has become a major topic of...
Do we like to be told what to do?
Any relaxations in lockdown restrictions, however cautious, shift the burden of responsibility a little towards individuals from government...