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Post-War Developments in Market Research

Available to download as .EPUB and/or .PDF files

Now also available in a limited-run printed format!

Our first publication comprises 12 chapters contributed by eminent researchers, past and present practitioners who – using material in our archive – write about a wide variety of methods and techniques that have been created and developed over the last 70 years. The articles trace some of the important innovations and creative initiatives that formed the industry and enabled it to contribute to decision–making in so many spheres. As well as think pieces in qualitative research, we see the beginnings of approaches such as data fusion and geodemographics, development of techniques, and applications in every aspect of market and social research, including advertising, media, public opinion polling, governmental and commercial research.

‘Post War Developments in Market Research’ is available free as a download, either in e-book or PDF format. It’s also available in a limited-run printed format, for a small fee and a donation to AMSR.

Register for a copy of the e-Book or place your order and donation for the printed version using the buttons below.

The publication is generously sponsored by Opinium.

Get your free electronic copy

Post-War Developments in Market Research is available for download in both e-Book (.epub) and PDF formats. You can choose to receive either or both. Epub format is compatible with many e-readers, although the file is larger. The PDF is a smaller file at around 3Mb. Registration involves providing your name, address, contact email and selecting your preferred file format.

After you have registered, you will receive an automated confirmation email. Our volunteers will then email a download link as soon as possible. Please be aware that this may take a couple of days in some circumstances.

Now also available in print!

For £6.50, plus a small optional donation to AMSR, you can now enjoy the insights contained in ‘Post-War Developments in Market Research’ in hard copy. At A4 size and perfect bound (magazine style), this 48-page publication deserves to be included in every market researcher’s library.

The minimum cost covers printing and postage. We hope that you’ll feel able to donate a small additional sum to reflect the effort that has been invested in producing this unique document.

Very limited stocks – one copy per order please.