Post-War Developments in Market Research
Our first publication comprises 12 chapters contributed by eminent researchers, past and present practitioners who – using material in our archive – write about a wide variety of methods and techniques that have been created and developed over the last 70 years. The articles trace some of the important innovations and creative initiatives that formed the industry and enabled it to contribute to decision–making in so many spheres. As well as think pieces in qualitative research, we see the beginnings of approaches such as data fusion and geodemographics, development of techniques, and applications in every aspect of market and social research, including advertising, media, public opinion polling, governmental and commercial research.
‘Post-War Developments in Market Research’ is available as a 48-page book in A4 perfect-bound format. It’s also available to download free as a fully-featured PDF file.
In both cases we would be glad if you would consider making a contribution to AMSR in support of the volunteer effort that goes into preparing these publications.
Use the buttons below to see the pricing options for the printed book and to place your order, or register for a copy of the electronic file.
The publication is generously sponsored by Opinium.
Order your print copy here
For £8.00, plus a small optional donation to AMSR, you can now enjoy the insights contained in ‘Post-War Developments in Market Research’ in hard copy. At A4 size and perfect bound (magazine style), this 48-page publication deserves a place on every market researcher’s and social historian’s bookshelves.
The minimum cost covers printing and postage. We hope that you’ll feel able to donate a small additional sum to reflect the effort that has been invested in producing this unique document.
Very limited stocks – one copy per order please.
Also available in PDF format
Post-War Developments in Market Research is also available as a free download in PDF format. The file size is around 3Mb. Registration involves providing your name and contact email and selecting your preferred file format. You will be added to our mailing list, from which you can unsubscribe if you wish.
Although there is no charge to download the electronic version of the book, a small donation to AMSR in recognition of the considerable volunteer effort involved in its publication may be made at your discretion by following the ‘Donate’ link at the top of this page. Thank you.