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Post-War Developments in Market Research

Available to purchase in a limited-run printed edition
[/vc_column_text][vc_empty_space height=”10px”][vc_column_text css_animation=”none”]Also available in electronic format for download
[/vc_column_text][vc_empty_space height=”16px”][vc_column_text]Our first publication comprises 12 chapters contributed by eminent researchers, past and present practitioners who – using material in our archive – write about a wide variety of methods and techniques that have been created and developed over the last 70 years. The articles trace some of the important innovations and creative initiatives that formed the industry and enabled it to contribute to decision–making in so many spheres. As well as think pieces in qualitative research, we see the beginnings of approaches such as data fusion and geodemographics, development of techniques, and applications in every aspect of market and social research, including advertising, media, public opinion polling, governmental and commercial research.

‘Post-War Developments in Market Research’ is available as a 48-page book in A4 perfect-bound format. It’s also available to download free as a fully-featured PDF or EPUB file.

In both cases we be glad if you would consider making a contribution to AMSR in support of the volunteer effort that goes into preparing these publications.

Use the buttons below to see the pricing options for the printed book and to place your order, or register for a copy of the electronic file.

The publication is generously sponsored by Opinium.

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Order your print copy here

For £6.50, plus a small optional donation to AMSR, you can now enjoy the insights contained in ‘Post-War Developments in Market Research’ in hard copy. At A4 size and perfect bound (magazine style), this 48-page publication deserves a place on every market researcher’s and social historian’s bookshelves.[/vc_column_text][vc_empty_space height=”22″][stack_modal btn_class=”btn–primary type–uppercase” button_text=”Get the print edition”][vc_column_text]

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• £6.50 Covers cost of printing and postage only of 'Post-War Developments in Market Research'. Does not include a donation to AMSR.
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Please note: some users may find that the terms and conditions tick box above doesn’t show a tick. Simple click once on the box so the box outline is darker. Apologies for the inconvenience![/vc_column_text][/stack_modal][vc_empty_space height=”22″][vc_column_text css=”.vc_custom_1626101641307{background-color: #ffffff !important;}”]The minimum cost covers printing and postage. We hope that you’ll feel able to donate a small additional sum to reflect the effort that has been invested in producing this unique document.

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Also available as PDF and EPUB

Post-War Developments in Market Research is also available as a free download in both e-Book (.epub) and PDF formats. You can choose to receive either or both. Epub format is compatible with many e-readers, although the file is larger. The PDF is a smaller file at around 3Mb. Registration involves providing your name and contact email and selecting your preferred file format.[/vc_column_text][vc_empty_space height=”22″][stack_modal btn_class=”btn–primary type–uppercase” button_text=”get the electronic edition”]

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[/vc_column_text][/stack_modal][vc_empty_space height=”22″][vc_column_text]After you have registered, you will receive an automated confirmation email. Our volunteers will then email a download link as soon as possible. Please be aware that this may take a couple of days in some circumstances.

A small donation to AMSR in recognition of the volunteer effort involved in publishing this book may be made at your discretion by following the ‘Donate’ link at the top of this page. Thank you.[/vc_column_text][/vc_column][/vc_row][/vc_section][vc_section][vc_row][vc_column][vc_column_text]Back to the main AMSR Publications page[/vc_column_text][/vc_column][/vc_row][/vc_section]