May 21, 2020 | Research methods and industry insights, Stories
Measuring the mood of the nation: with lives and livelihoods both under threat at present, the mood of individuals has become a major topic of discussion. When it has been under focus before, economic factors have been the main driver in how people have been feeling,...
May 18, 2020 | Social history, Stories
Any relaxations in lockdown restrictions, however cautious, shift the burden of responsibility a little towards individuals from government mandates. Data held within AMSR suggest that a large majority are well-disposed to this. Most of us are happy with the principle...
Apr 23, 2020 | Social history, Stories
Staying in is set to be our new reality, for however long it proves. Going for an evening out is off the agenda. For some, this will mean finding new ways to keep occupied at home. For the majority however, an evening in was already their preference. Fully half of...
Apr 6, 2020 | Social history, Stories
With the nation applauding from their doorsteps, it is clear that belief in the care and capabilities of the NHS is now very widespread. This is confirmed by an Ipsos MORI poll completed nationwide on 30th March in which people were asked how confident they were in...
Mar 30, 2020 | Social history, Stories
As we hunker down, with most of us spending the majority of our time at home, it’s important to focus on our individual health and wellbeing. Guidance on exercising once a day is being repeated frequently. Might the current crisis spur the nation into taking more...
Feb 12, 2020 | Politics and government policy, Stories
With the 2020 Labour leadership contest reaching towards its climax in April, what lessons are there from the past? The AMSR | Archive of Market and Social Research has polling results from previous contests which are instructive: After James Callaghan stepped down in...
