Is our knowledge of Christianity in decline?

Is our knowledge of Christianity in decline?

As we celebrate Easter, the most important Christian festival, survey research data makes it clear that our knowledge and practice of Christianity is in full decline. Much of the evidence for this is accessible via the AMSR archive*, revealing for instance that:...
How have we changed since 1938?

How have we changed since 1938?

Perhaps the earliest and most comprehensive measurement of British attitudes on political and social issues is contained in a series of surveys conducted by Gallup for the News Chronicle on the eve of the Second World War. The findings from these are bound to be of...
Are Boomers the biggest boozers?

Are Boomers the biggest boozers?

The ‘Boomer’ generation are often claimed to be the nation’s heaviest wine drinkers. Analysis of TGI trend data shows this is only partially true. Behaviour in the wine category illustrates the cohort effect. Let’s divide the population aged 20+ into 15-year bands,...
Have attitudes to women in the workplace changed?

Have attitudes to women in the workplace changed?

The Archive of Market and Social Research (AMSR) is collecting a record of research on behaviours, attitudes and lives over the decades and how they change, or remain the same. Several books and papers relating to women in the workplace are already part of its...
Can research help us understand loneliness?

Can research help us understand loneliness?

For many, Valentine’s Day is an occasion for declarations of love. For others, it might prompt reflections on loneliness. Loneliness is being taken increasingly seriously. The government has set out a strategy to address it, with the appointment of a Loneliness...
Was sponsorship of the 1986 Football World Cup worthwhile?

Was sponsorship of the 1986 Football World Cup worthwhile?

At the1987 MRS Annual Conference, whose papers are stored in the archive*, it was reported that Research International Specialist Units had conducted 25,000 interviews across seven countries (Italy, Germany, Belgium, Switzerland, Brazil, Malaysia and the UK), and...