Nov 28, 2022 | Brands, Stories
Kantar recently published TGI figures reporting that 65% of GB adults have played either Lotto, Euromillions or scratchcards in the last 12 months – up from 55% in 2019. Perhaps the pandemic contributed to this, with a dabble on the lottery a welcome distraction from...
Oct 26, 2021 | Brands, Stories
The latest advice seems to be that, at present, it is unlikely to be worth trying to switch gas and electricity suppliers at least until prices have stabilised. In fact, TGI data from the Archive suggest that switching has never been a top priority for consumers; also...
Jun 11, 2020 | Advertising and media, Brands, Stories
Contained within the Archive is the story of the battle fought in the late 1960s between Lever Bros and Procter & Gamble over the market for washing powders. A personal recollection by Tony Scouller, who witnessed it working with Lever Bros and their advertising...
Jun 5, 2020 | Advertising and media, Brands, Stories
Much has changed in the convenience food sector. But by being alert to trends, Birds Eye has maintained a market-leading position over many years. Fish fingers were invented and launched by Clarence Birdseye in 1955. According to the company that bears his name, over...
Jan 2, 2019 | Brands, Stories
The World Gold Council’s Annual Review of 2017 asserts that there has been “a profound shift in sentiment and recognition of gold’s role as wealth preservation and risk mitigation tool” in line with their strategy of making gold a mainstream asset. In fact this is...
May 2, 2018 | Brands, Stories
The victory of a new product format: Packet Tea and Tea Bags. When making tea, we almost all routinely reach for tea bags. Some would argue that packeted variety offers the tea-drinker a better experience, and that the greater level of effort is worthwhile. Even so,...
