Jan 16, 2024 | Politics and government policy, Stories
With a general election likely to take place in 2024 it is worth looking back at lessons to be learned from the past. The value of the Archive of Market and Social Research lies in its providing us with the longer-term view, and in particular it is exactly 50 years...
Sep 15, 2021 | Politics and government policy, Stories
Written 20 years after the terrorist attacks on the World Trade Center and other US targets on 11 September 2001, this story asks what is there to be found in the Archive relating to those events? ICM conducted a poll for Retail Week just two weeks later, with...
Dec 8, 2020 | Politics and government policy, Stories
The recent election of Joseph Biden to the White House has raised familiar doubts concerning the efficacy of the polling industry in being able to accurately predict the outcome of an election. The first response to this complaint could be that it is not the...
Sep 17, 2020 | Politics and government policy, Stories
As we endure the long months of Covid-19, it is clear from recent (Aug 2020) YouGov polls that the British people have overwhelmingly approved of the government’s restrictions on their daily lives. For instance, 91% have supported the requirement to wear face masks on...
Feb 12, 2020 | Politics and government policy, Stories
With the 2020 Labour leadership contest reaching towards its climax in April, what lessons are there from the past? The AMSR | Archive of Market and Social Research has polling results from previous contests which are instructive: After James Callaghan stepped down in...
Apr 23, 2019 | Politics and government policy, Stories
Teresa May’s tenure as UK Prime Minister was characterised by her insistence on honouring the 52% to 48% result of the Brexit Referendum. This stance is reinforced by historical evidence: the British people have always had strong reservations about their links with...
