May 9, 2024 | Social history, Stories
There is a massive number of old survey results from the last 50+ years which are included and easily accessible in the Archive of Market and Social Research. Above all, these serve to show how much we have changed as a people in that time: highlighting a few...
Dec 7, 2023 | Social history, Stories
An October 2020 poll by YouGov found that 67% of the British public wanted Britain to be a world leader on environmental issues. In February 2021, YouGov also found that 75% thought climate change was the result of human activity. Meanwhile, a report by Opinium in...
Nov 17, 2023 | Social history, Stories
Geoff Wicken acquired a vintage readership survey report for AMSR. It has much to tell us about a very different time… For anyone researching specific topics, the reports in the Archive provide insight into a huge range of subject-matter. Additionally some of the...
Sep 19, 2023 | Social history, Stories
A recent (August 2023) survey for the Office of National Statistics among 2,000 UK adults found that overall 34% had travelled abroad in the previous eight weeks and experienced some kind of travel disruption. Among the travellers themselves this rose to nine out of...
Aug 6, 2023 | Social history, Stories
An Ashes series between England and Australia is for many cricket fans as good as it gets. But the sport’s administrators and followers are concerned about its future. [This article was updated in August 2025 – click here to read the latest version] This isn’t...
May 3, 2023 | Social history, Stories
Recent reports have commented on how the monarchy’s popularity has fallen in recent years – to just 55%, according to one poll. A dip into the Archive of Market and Social Research shows what a shift this is. June 1969 saw the UK broadcast of Royal Family, a TV...
