May 2, 2019 | Social history, Stories
Among the most relevant uses of the material in the Archive of Market and Social Research (AMSR) website is that of being able to identify longer-term changes in our national life, by comparing current with historical data. One vehicle for doing this has been the...
Apr 17, 2019 | Social history, Stories
As we celebrate Easter, the most important Christian festival, survey research data makes it clear that our knowledge and practice of Christianity is in full decline. Much of the evidence for this is accessible via the AMSR archive*, revealing for instance that:...
Apr 8, 2019 | Social history, Stories
Perhaps the earliest and most comprehensive measurement of British attitudes on political and social issues is contained in a series of surveys conducted by Gallup for the News Chronicle on the eve of the Second World War. The findings from these are bound to be of...
Mar 26, 2019 | Social history, Stories
The ‘Boomer’ generation are often claimed to be the nation’s heaviest wine drinkers. Analysis of TGI trend data shows this is only partially true. Behaviour in the wine category illustrates the cohort effect. Let’s divide the population aged 20+ into 15-year bands,...
Mar 4, 2019 | Social history, Stories
The Archive of Market and Social Research (AMSR) is collecting a record of research on behaviours, attitudes and lives over the decades and how they change, or remain the same. Several books and papers relating to women in the workplace are already part of its...
Dec 28, 2018 | Social history, Stories
A report in the Autumn 1988 issue of Survey Magazine*, now freely accessible in the Archive, revealed the findings from Taylor Nelson’s research on the topic of contraception. This led to a conclusion that during group discussions, and even in individual interviews...
