Historic geodemographics materials coming to the archive
Barry Leventhal Next year marks the 40th anniversary of the MRS conference presentation that brought geodemographics to the attention of a wide audience of market researchers. Therefore it is appropriate that the archive includes a section for materials documenting...
Report on AMSR Reception at the IPA – 7 November 2017
A reception was held by AMSR on 7 November, 2017, at the prestigious IPA offices in Belgrave Square. The event was attended by 62 people. The aim of the reception was primarily to thank volunteers and sponsors, to bring people up-to-date with the latest developments,...