Have football fans become more representative of the population?

Have football fans become more representative of the population?

Almost 30 years on from the launch of the Premier League in English football, we’ve seen huge changes to the game at the elite level in particular, driven by revenues flowing in from TV rights.  The sport’s authorities will be happy that interest in the game has grown...
Is the Census a good thing?

Is the Census a good thing?

With the census in England & Wales recently completed and having generated a number of controversies in its development and execution, it is worth bearing in mind that such debate and dispute is nothing new, nor is it confined to Britain. Typically, controversy...
What are the challenges of inequality?

What are the challenges of inequality?

While we live in an era dominated by post-Brexit politics and the pandemic, new realities bring fresh perspectives on the same old perennial issues. One such issue recently brought back into focus was that of inequality: Labour leader Keir Starmer in his recent...
Are consumers ready to splash out?

Are consumers ready to splash out?

During lockdown, despite the loss of employment income for many, consumers have been accumulating savings rather than spending. The Bank of England estimates £125 billion has been racked up – an average of £4,000 per household. Will consumers use these ‘pent-up’...
How do we market in uncertain times?

How do we market in uncertain times?

Though the current recession looks like being the worst on record, some useful guidelines from previous recessions are to be found in the Archive. In particular, the report provided by Millward Brown in 2011 showed that the tendency to shift focus from long-term...