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AMSR Summer Event 10th June 2024

AMSR Summer Event 10th June 2024

Jun 11, 2024 | Events, News

CLICK HERE TO VIEW THE VIDEO OF THE EVENT SESSIONS L-r: Jim Whaley, David Tross, James Endersby, Kelly Beaver, Richard Asquith Photos: Jane Bain Event write-up by Paul Edwards The 9th June was International Archives Day (who knew there was such a thing?).  But...
Is vinyl cool again?

Is vinyl cool again?

Jun 11, 2024 | Stories

Vinyl is cool again. Long-playing records, or LPs, have become a measure of the British economy’s health. In March 2024 the Office for National Statistics (ONS) announced that vinyl would again become one of the 700+ items used in its calculation of inflation. Vinyl...
Have we changed in the last 50 years?

Have we changed in the last 50 years?

May 9, 2024 | Stories

There is a massive number of old survey results from the last 50+ years which are included and easily accessible in the Archive of Market and Social Research. Above all, these serve to show how much we have changed as a people in that time: highlighting a few...
Jim Whaley of OvationMR joins the AMSR Board of Trustees

Jim Whaley of OvationMR joins the AMSR Board of Trustees

Apr 23, 2024 | Trustee board

The Archive of Market and Social Research is pleased to announce the appointment of Jim Whaley, CEO of global market insights company OvationMR, to its Trustee Board from 1 May 2024.  Jim believes that an important aim for Ovation’s interests in the UK is to be part...
Did market research save the Dulux sheep dog?

Did market research save the Dulux sheep dog?

Feb 23, 2024 | Stories

In the late fifties ICI was Britain’s only truly global conglomerate and in its Paints Division there was already a free-standing market research company, called Household Product Research Ltd. As management trainees there, four new graduates were put through the mill...