Sep 17, 2020 | Stories
As we endure the long months of Covid-19, it is clear from recent (Aug 2020) YouGov polls that the British people have overwhelmingly approved of the government’s restrictions on their daily lives. For instance, 91% have supported the requirement to wear face masks on...
Sep 4, 2020 | Stories
Taking a holiday abroad at the moment carries risks that we couldn’t have imagined a year ago. At a time when there’s so much uncertainty associated with travel, many of us are choosing to stay at home, with dramatic effects on the tourism industry and airlines in...
Jul 1, 2020 | News
AMSR is delighted to have appointed Jane Frost, CBE and CEO of the Market Research Society (MRS) as its Vice-Chairman. Jane brings a wealth of marketing and strategy experience from the public and private sectors as well as strong connections within the UK market...
Jun 11, 2020 | Stories
Contained within the Archive is the story of the battle fought in the late 1960s between Lever Bros and Procter & Gamble over the market for washing powders. A personal recollection by Tony Scouller, who witnessed it working with Lever Bros and their advertising...
Jun 5, 2020 | Stories
Much has changed in the convenience food sector. But by being alert to trends, Birds Eye has maintained a market-leading position over many years. Fish fingers were invented and launched by Clarence Birdseye in 1955. According to the company that bears his name, over...
