Are upmarket consumers more likely to switch suppliers?
The latest advice seems to be that, at present, it is unlikely to be worth trying to switch gas and electricity suppliers at least until prices have stabilised. In fact, TGI data from the Archive suggest that switching has never been a top priority for consumers; also...
Research Matters article: Phyllis Macfarlane explains the value of the AMSR
Phyllis Macfarlane, Chair of the AMSR’s Content Committee, has written an article for the SRA’s Research Matters magazine in which she takes a look back to the early days of the Archive of Social and Market Research in 2016, and then brings readers up to...
Did 9/11 rock the public’s economic confidence?
Written 20 years after the terrorist attacks on the World Trade Center and other US targets on 11 September 2001, this story asks what is there to be found in the Archive relating to those events? ICM conducted a poll for Retail Week just two weeks later, with...