AMSR plays leading role in AQR webinar ‘The Making of History’

AMSR plays leading role in AQR webinar ‘The Making of History’

On May 17th  2021 the AQR (Association for Qualitative Research) hosted a webinar for its members on the Making of History at which Professor Claire Langhamer (University of Sussex) discussed Modern British History with Phyllis Macfarlane and Peter Bartram of AMSR,...
Is hayfever on the rise?

Is hayfever on the rise?

Hayfever is far more prevalent than it used to be. Data held within AMSR shows that it afflicts three times as many of us nowadays than in the 1970s. Just 8% of GB adults reported suffering from pollen or hayfever allergy in 1972; by 2019 this had climbed to 25%. The...
Key AMSR supporters named ‘Research Heroes’ by MRS

Key AMSR supporters named ‘Research Heroes’ by MRS

We’re delighted to announce that Gill Wareing and Inger Christensen have been included in the Market Research Society’s first set of 25 Research Heroes – part of a year-long programme to spotlight individuals in the research sector. Both Gill and Inger...
Have football fans become more representative of the population?

Have football fans become more representative of the population?

Almost 30 years on from the launch of the Premier League in English football, we’ve seen huge changes to the game at the elite level in particular, driven by revenues flowing in from TV rights.  The sport’s authorities will be happy that interest in the game has grown...
Phyllis Macfarlane is awarded the MRS Gold Medal

Phyllis Macfarlane is awarded the MRS Gold Medal

Phyllis Macfarlane, AMSR Trustee and Chairman of its Contents Committee, has been awarded the Market Research Society’s highest accolade, its prestigious Gold Medal. The award has been made in recognition of her outstanding contribution to market and social research...