BBC studies added to the Archive
AMSR has recently acquired some very rich material documenting research conducted for the BBC. Peter Menneer, who was Head of BBC Research, 1978-1992, and Graham Mytton, who was Head of Audience Research for the BBC World Service1982-1998, have donated unique reports...
The hayfever phenomenon
Hayfever afflicts over three times as many of us today as it used to do. 27% of GB adults reported suffering from pollen or hayfever allergy in 2017, compared to just 8% in 1972. The proportion grew steadily from 1972 to 17% in 2007, and then jumped significantly....
Record attendance at AMSR Friends Event
AMSR held its third prestigious Event at the IPA on 4 February, with a record attendance of 75 people. Once again, we were able to highlight the amazing success story of the Archive and how much has been achieved since it was founded. In addition to the presentations...