Feb 5, 2020 | News
“If you want people to think you are funny, don’t tell them you are a comedian, tell them a joke.” At the third annual event of the Archive of Market and Social Research, on 4th February 2020, Sir John Curtice, Professor of Politics at the University of Strathclyde...
Feb 3, 2020 | News
Due to ill-health Dr Liz Nelson OBE, has stepped down as Chairman of the Board of Trustees of the Archive of Market and Social Research (AMSR). Professor Patrick Barwise, the current Vice-Chairman, will succeed her. Patrick (Paddy) Barwise is Emeritus Professor of...
Jan 27, 2020 | News
AMSR is very pleased to announce an important addition to the Archive. Kantar, who own and operate the TGI (Target Group Index) have made a major donation of data from the period 1987 to 2012. TGI is a continuous survey which has been carried out in Great Britain...
Jan 18, 2020 | News
Industry legend Peter Cooper’s treasure trove of commercial and academic papers are added to the archive, providing valuable insights into the evidence-based methods he and his team used to understand why consumers respond to brands the way they do… Read more in the...
Dec 20, 2019 | Stories
The continuous consumer study TGI has asked for respondents’ opinions on a range of topics since the mid-1980s. Some of its attitude statements have remained constant; others have been added or removed to reflect changing times. The area of greatest change has been...
