Jul 1, 2020 | News
AMSR is delighted to have appointed Jane Frost, CBE and CEO of the Market Research Society (MRS) as its Vice-Chairman. Jane brings a wealth of marketing and strategy experience from the public and private sectors as well as strong connections within the UK market...
Jun 11, 2020 | Stories
Contained within the Archive is the story of the battle fought in the late 1960s between Lever Bros and Procter & Gamble over the market for washing powders. A personal recollection by Tony Scouller, who witnessed it working with Lever Bros and their advertising...
Apr 6, 2020 | Stories
With the nation applauding from their doorsteps, it is clear that belief in the care and capabilities of the NHS is now very widespread. This is confirmed by an Ipsos MORI poll completed nationwide on 30th March in which people were asked how confident they were in...
Mar 30, 2020 | Stories
As we hunker down, with most of us spending the majority of our time at home, it’s important to focus on our individual health and wellbeing. Guidance on exercising once a day is being repeated frequently. Might the current crisis spur the nation into taking more...
Mar 30, 2020 | News
AMSR has recently acquired some very rich material documenting research conducted for the BBC. Peter Menneer, who was Head of BBC Research, 1978-1992, and Graham Mytton, who was Head of Audience Research for the BBC World Service1982-1998, have donated unique reports...
