Was sponsorship of the 1986 Football World Cup worthwhile?

Was sponsorship of the 1986 Football World Cup worthwhile?

At the1987 MRS Annual Conference, whose papers are stored in the archive*, it was reported that Research International Specialist Units had conducted 25,000 interviews across seven countries (Italy, Germany, Belgium, Switzerland, Brazil, Malaysia and the UK), and...
How was Gallup International set up?

How was Gallup International set up?

Those interested in the historical perspectives of the polling industry may be interested to see in the Survey Magazine issue for Summer 1998* the report that “a handful of friendly researchers from different countries met in Sussex in 1947 under the informal...
How have perceptions of contraception changed?

How have perceptions of contraception changed?

A report in the Autumn 1988 issue of Survey Magazine*, now freely accessible in the Archive, revealed the findings from Taylor Nelson’s research on the topic of contraception. This led to a conclusion that during group discussions, and even in individual interviews...
What does the MORI Misery Index tell us about the 1990s?

What does the MORI Misery Index tell us about the 1990s?

“In Britain and all across Europe there seems to be a rising tide of pessimism and unhappiness” (MORI, ‘British Public Opinion’, July 1993) At a time when people’s happiness – or the lack of it – is a topic of discussion, it’s instructive to look back at previous...
TGI: how did we move from packet tea to tea bags?

TGI: how did we move from packet tea to tea bags?

The victory of a new product format: Packet Tea and Tea Bags. When making tea, we almost all routinely reach for tea bags.  Some would argue that packeted variety offers the tea-drinker a better experience, and that the greater level of effort is worthwhile.  Even so,...