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Upmarket consumers more likely to switch suppliers

Upmarket consumers more likely to switch suppliers

May 2, 2018 | stories archive

With every media storm that erupts whenever a utility supplier announces a tariff increase, consumers are reminded to consider changing suppliers as a means of managing their household budgets.  It’s upmarket consumers who are most likely to act on this advice,...
How different are Millennials and Boomers?

How different are Millennials and Boomers?

May 2, 2018 | Stories

Young adults’ concerns about debt are nothing new. Since the General Election, many commentators have been writing about differences in generational attitudes. Examination of research data appears to confirm this.  47% of GB adults aged 20-34 definitely agree that “I...
What impact did The Good Life have on consumers?-OLD

What impact did The Good Life have on consumers?-OLD

May 2, 2018 | Uncategorized

The Good Life: the impact of a TV sitcom on consumer behaviour. Examining trends can sometimes show influences from unexpected quarters.  Take the case of ‘The Good Life’, which ran from 1975 to 1978.  It’s fondly remembered as one of the better sitcoms of the 1970s,...
Are generational differences the fault line in Britain?

Are generational differences the fault line in Britain?

May 2, 2018 | Stories

Generational differences are sometimes considered one of the fault lines in Britain today, with the predicament of Millennials much discussed as a societal and political challenge. Examination of research data from TGI confirms that the position of today’s 20-34...
TGI: what did we eat in 1969?

TGI: what did we eat in 1969?

Apr 23, 2018 | Stories

 Fishpaste, Rice Pudding, Yoghurt, Pasta Food usage reported by TGI in 1969 offers a picture of long-lived staples jostling for larder (or increasingly fridge) space with newly-growing and more fashionable categories.  ‘Meat and fishpaste spreads’ were still to be...