What does the MORI Misery Index tell us about the 1990s?
“In Britain and all across Europe there seems to be a rising tide of pessimism and unhappiness” (MORI, ‘British Public Opinion’, July 1993) At a time when people’s happiness – or the lack of it – is a topic of discussion, it’s instructive to look back at previous...
TGI: how did we move from packet tea to tea bags?
The victory of a new product format: Packet Tea and Tea Bags. When making tea, we almost all routinely reach for tea bags. Some would argue that packeted variety offers the tea-drinker a better experience, and that the greater level of effort is worthwhile. Even so,...
Upmarket consumers more likely to switch suppliers
With every media storm that erupts whenever a utility supplier announces a tariff increase, consumers are reminded to consider changing suppliers as a means of managing their household budgets. It’s upmarket consumers who are most likely to act on this advice,...