Feb 27, 2025 | in-depth essay
Sheila Byfield Sheila Byfield worked in the media industry for 43 years. Her final role was global Head of Insights and Research at Minsdhare where she managed both industry and proprietary research. She has been a frequent speaker on industry platforms and has a wide...
Feb 27, 2025 | in-depth essay
Phyllis Macfarlane Phyllis is a lifelong Market Researcher, former Managing Director of GfK NOP and immediate past Chair of the Market Research Society (MRS). She was previously Global Training Manager at GfK UK and has spent several years delivering, and expanding...
