Sep 29, 2025 | Stories
When a brand exists in different formats, its owners can apply portfolio management to maximise its fortunes. Examining user patterns for Guinness over a 25-year period, using TGI data held within AMSR, illustrates this perfectly. Guinness has several formats:...
Aug 28, 2025 | Stories
Over the years, there have been calls for cannabis to be legalised or at least downgraded in its classification from the current Class B to Class C (the least harmful). By contrast, there have also been demands, especially recently, that its classification be upgraded...
Mar 10, 2025 | Stories
Arguments against the death penalty had been advanced in the 1950s, with a particular boost for abolition resulting from the case of Ruth Ellis, a young mother who had murdered her unfaithful lover in 1955. The Tories reduced the number of offences carrying the death...
Oct 18, 2024 | Stories
The leading polling organisations have not so far published any poll covering what the public expect to be in the budget to be delivered on 30th October 2024. Perhaps they haven’t needed to, as plenty of commentators have prepared us for the worst. Indeed, the Prime...
