May 18, 2020 | Stories
Any relaxations in lockdown restrictions, however cautious, shift the burden of responsibility a little towards individuals from government mandates. Data held within AMSR suggest that a large majority are well-disposed to this. Most of us are happy with the principle...
Apr 23, 2020 | Stories
Staying in is set to be our new reality, for however long it proves. Going for an evening out is off the agenda. For some, this will mean finding new ways to keep occupied at home. For the majority however, an evening in was already their preference. Fully half of...
Mar 30, 2020 | News
AMSR has recently acquired some very rich material documenting research conducted for the BBC. Peter Menneer, who was Head of BBC Research, 1978-1992, and Graham Mytton, who was Head of Audience Research for the BBC World Service1982-1998, have donated unique reports...
Dec 20, 2019 | Stories
The continuous consumer study TGI has asked for respondents’ opinions on a range of topics since the mid-1980s. Some of its attitude statements have remained constant; others have been added or removed to reflect changing times. The area of greatest change has been...
Sep 16, 2019 | Stories
As our schools reassemble after the long summer break, we can look at attitudes towards parents’ choice of school to send their children to. A recent study conducted in 2016 among 1,000 parents for HCSS Education found 67% agreeing that parents should have the basic...
