Jan 22, 2023 | News
‘From pet economics to pet cemeteries, this wonderfully engaging history explains the changing role of pets over two hundred years.’ Claire Langhamer, Director of the IHR, London ‘Chronicles the increasing integration of pets into British life in...
Feb 18, 2021 | Stories
During lockdown, despite the loss of employment income for many, consumers have been accumulating savings rather than spending. The Bank of England estimates £125 billion has been racked up – an average of £4,000 per household. Will consumers use these ‘pent-up’...
Feb 4, 2021 | Stories
Though the current recession looks like being the worst on record, some useful guidelines from previous recessions are to be found in the Archive. In particular, the report provided by Millward Brown in 2011 showed that the tendency to shift focus from long-term...
Dec 21, 2020 | Stories
A look at two Christmas related research findings published 46 years apart, and accessed from the Archive, finds similarities but also interesting changes in tone. An NOP bulletin poll from 1969 stated that “Most people enjoy Christmas – only 13% said they did not...
Dec 8, 2020 | Stories
The recent election of Joseph Biden to the White House has raised familiar doubts concerning the efficacy of the polling industry in being able to accurately predict the outcome of an election. The first response to this complaint could be that it is not the...
