Nov 28, 2022 | Stories
Kantar recently published TGI figures reporting that 65% of GB adults have played either Lotto, Euromillions or scratchcards in the last 12 months – up from 55% in 2019. Perhaps the pandemic contributed to this, with a dabble on the lottery a welcome distraction from...
Jan 10, 2022 | Stories
Vegetarianism has come a long way since the 1990s, as this exploration of the Archive of Market and Social Research shows. Nowadays, famous chefs offer recipes for delicious vegetarian Christmas dishes (e.g. Hugh Fearnley-Whittingstall’s ‘Fab feast for vegan and...
Jul 20, 2021 | Stories
Hayfever is far more prevalent than it used to be. Data held within AMSR shows that it afflicts three times as many of us nowadays than in the 1970s. Just 8% of GB adults reported suffering from pollen or hayfever allergy in 1972; by 2019 this had climbed to 25%. The...
Mar 30, 2020 | Stories
As we hunker down, with most of us spending the majority of our time at home, it’s important to focus on our individual health and wellbeing. Guidance on exercising once a day is being repeated frequently. Might the current crisis spur the nation into taking more...
Jan 27, 2020 | News
AMSR is very pleased to announce an important addition to the Archive. Kantar, who own and operate the TGI (Target Group Index) have made a major donation of data from the period 1987 to 2012. TGI is a continuous survey which has been carried out in Great Britain...
