Feb 14, 2020 | News
AMSR held its third prestigious Event at the IPA on 4 February, with a record attendance of 75 people. Once again, we were able to highlight the amazing success story of the Archive and how much has been achieved since it was founded. In addition to the presentations...
Feb 5, 2020 | News
“If you want people to think you are funny, don’t tell them you are a comedian, tell them a joke.” At the third annual event of the Archive of Market and Social Research, on 4th February 2020, Sir John Curtice, Professor of Politics at the University of Strathclyde...
Feb 3, 2020 | News
Due to ill-health Dr Liz Nelson OBE, has stepped down as Chairman of the Board of Trustees of the Archive of Market and Social Research (AMSR). Professor Patrick Barwise, the current Vice-Chairman, will succeed her. Patrick (Paddy) Barwise is Emeritus Professor of...
Jan 27, 2020 | News
AMSR is very pleased to announce an important addition to the Archive. Kantar, who own and operate the TGI (Target Group Index) have made a major donation of data from the period 1987 to 2012. TGI is a continuous survey which has been carried out in Great Britain...
Jan 18, 2020 | News
Industry legend Peter Cooper’s treasure trove of commercial and academic papers are added to the archive, providing valuable insights into the evidence-based methods he and his team used to understand why consumers respond to brands the way they do… Read more in the...
Feb 12, 2019 | News
Rory Sutherland, Vice Chairman of the Ogilvy Group UK, gave the keynote speech at AMSR’s IPA Event, highlighting the importance of the archive to better understand the patterns of what change and what remain the same over time. Full story and details of the event can...
