Feb 15, 2021 | News
It has long been thought by senior research practitioners that significant mutual advantages could be gained by improving their connections with the academic community. And now it is becoming clear that the path towards that will be made much easier by developing...
Feb 4, 2021 | Stories
Though the current recession looks like being the worst on record, some useful guidelines from previous recessions are to be found in the Archive. In particular, the report provided by Millward Brown in 2011 showed that the tendency to shift focus from long-term...
Dec 21, 2020 | Stories
A look at two Christmas related research findings published 46 years apart, and accessed from the Archive, finds similarities but also interesting changes in tone. An NOP bulletin poll from 1969 stated that “Most people enjoy Christmas – only 13% said they did not...
Dec 8, 2020 | Stories
The recent election of Joseph Biden to the White House has raised familiar doubts concerning the efficacy of the polling industry in being able to accurately predict the outcome of an election. The first response to this complaint could be that it is not the...
Oct 11, 2020 | News
The latest quarterly newsletter from AMSR is now available on the website. Among the many fascinating contributions are coverage in the Letter from the Editor of recent dicussions, not least on BBC Radio 4, of the similarities between UK citizens’ desire to stay...
