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What does the MORI Misery Index tell us about the 1990s?

What does the MORI Misery Index tell us about the 1990s?

Oct 2, 2018 | Stories

“In Britain and all across Europe there seems to be a rising tide of pessimism and unhappiness” (MORI, ‘British Public Opinion’, July 1993) At a time when people’s happiness – or the lack of it – is a topic of discussion, it’s instructive to look back at previous...
TGI: how did we move from packet tea to tea bags?

TGI: how did we move from packet tea to tea bags?

May 2, 2018 | Stories

The victory of a new product format: Packet Tea and Tea Bags. When making tea, we almost all routinely reach for tea bags.  Some would argue that packeted variety offers the tea-drinker a better experience, and that the greater level of effort is worthwhile.  Even so,...
Upmarket consumers more likely to switch suppliers

Upmarket consumers more likely to switch suppliers

May 2, 2018 | stories archive

With every media storm that erupts whenever a utility supplier announces a tariff increase, consumers are reminded to consider changing suppliers as a means of managing their household budgets.  It’s upmarket consumers who are most likely to act on this advice,...
How different are Millennials and Boomers?

How different are Millennials and Boomers?

May 2, 2018 | Stories

Young adults’ concerns about debt are nothing new. Since the General Election, many commentators have been writing about differences in generational attitudes. Examination of research data appears to confirm this.  47% of GB adults aged 20-34 definitely agree that “I...
What impact did The Good Life have on consumers?-OLD

What impact did The Good Life have on consumers?-OLD

May 2, 2018 | Uncategorized

The Good Life: the impact of a TV sitcom on consumer behaviour. Examining trends can sometimes show influences from unexpected quarters.  Take the case of ‘The Good Life’, which ran from 1975 to 1978.  It’s fondly remembered as one of the better sitcoms of the 1970s,...