Are we fit for the future?
As we hunker down, with most of us spending the majority of our time at home, it’s important to focus on our individual health and wellbeing. Guidance on exercising once a day is being repeated frequently. Might the current crisis spur the nation into taking more...
BBC studies added to the Archive
AMSR has recently acquired some very rich material documenting research conducted for the BBC. Peter Menneer, who was Head of BBC Research, 1978-1992, and Graham Mytton, who was Head of Audience Research for the BBC World Service1982-1998, have donated unique reports...
The hayfever phenomenon
Hayfever afflicts over three times as many of us today as it used to do. 27% of GB adults reported suffering from pollen or hayfever allergy in 2017, compared to just 8% in 1972. The proportion grew steadily from 1972 to 17% in 2007, and then jumped significantly....