The genesis of AMSR’s online archive
It’s very interesting how important nomenclature can be, especially when you move into an area outside of your personal expertise. When we first started looking for a system to house our archive, our searches kept presenting us with document management systems, which...
Historic geodemographics materials coming to the archive
Barry Leventhal Next year marks the 40th anniversary of the MRS conference presentation that brought geodemographics to the attention of a wide audience of market researchers. Therefore it is appropriate that the archive includes a section for materials documenting...
Report on AMSR Reception at the IPA – 7 November 2017
A reception was held by AMSR on 7 November, 2017, at the prestigious IPA offices in Belgrave Square. The event was attended by 62 people. The aim of the reception was primarily to thank volunteers and sponsors, to bring people up-to-date with the latest developments,...