Jul 20, 2021 | Stories
Hayfever is far more prevalent than it used to be. Data held within AMSR shows that it afflicts three times as many of us nowadays than in the 1970s. Just 8% of GB adults reported suffering from pollen or hayfever allergy in 1972; by 2019 this had climbed to 25%. The...
Mar 30, 2020 | Stories
As we hunker down, with most of us spending the majority of our time at home, it’s important to focus on our individual health and wellbeing. Guidance on exercising once a day is being repeated frequently. Might the current crisis spur the nation into taking more...
Jan 27, 2020 | News
AMSR is very pleased to announce an important addition to the Archive. Kantar, who own and operate the TGI (Target Group Index) have made a major donation of data from the period 1987 to 2012. TGI is a continuous survey which has been carried out in Great Britain...
Dec 20, 2019 | Stories
The continuous consumer study TGI has asked for respondents’ opinions on a range of topics since the mid-1980s. Some of its attitude statements have remained constant; others have been added or removed to reflect changing times. The area of greatest change has been...
Nov 22, 2019 | Stories
“People in this country have had enough of experts”, Michael Gove was famously quoted as saying in the run-up to the 2016 EU Referendum. His evidence for the remark is unknown, but TGI data held within AMSR suggests some justification for it – at least in relation to...
