Is smoking in decline?
The decline in smoking in Britain has been happening for a long time. Data from Kantar’s TGI show that, from a level of 49% in 1969, the percentage of smokers has fallen by over two-thirds to 15%, or 7.8m adults. The rate of decline has even increased in the last...
Are we any happier?
It’s not easy to move the happiness needle upwards. Thirty years of societal and economic changes have raised people’s expectations, but fewer of us express strong satisfaction with our situations. Even Baby Boomers, considered by many to be a fortunate generation,...
TGI: how did we move from packet tea to tea bags?
The victory of a new product format: Packet Tea and Tea Bags. When making tea, we almost all routinely reach for tea bags. Some would argue that packeted variety offers the tea-drinker a better experience, and that the greater level of effort is worthwhile. Even so,...