Nov 22, 2019 | Stories
“People in this country have had enough of experts”, Michael Gove was famously quoted as saying in the run-up to the 2016 EU Referendum. His evidence for the remark is unknown, but TGI data held within AMSR suggests some justification for it – at least in relation to...
Sep 13, 2019 | Stories
Most people disapprove of heavy drinking sessions, but there’s an increasing minority who think it’s part of life. The levels of agreement in 1999 and 2019 to the attitude statement “a real man can down several pints of beer at one sitting” in Kantar’s TGI study tell...
May 25, 2019 | Stories
The decline in smoking in Britain has been happening for a long time. Data from Kantar’s TGI show that, from a level of 49% in 1969, the percentage of smokers has fallen by over two-thirds to 15%, or 7.8m adults. The rate of decline has even increased in the last...
Dec 11, 2018 | Stories
It’s not easy to move the happiness needle upwards. Thirty years of societal and economic changes have raised people’s expectations, but fewer of us express strong satisfaction with our situations. Even Baby Boomers, considered by many to be a fortunate generation,...
May 2, 2018 | Stories
The victory of a new product format: Packet Tea and Tea Bags. When making tea, we almost all routinely reach for tea bags. Some would argue that packeted variety offers the tea-drinker a better experience, and that the greater level of effort is worthwhile. Even so,...
