THE AMSR BLOG
See also:
The AMSR Newsletter
AMSR Case Studies
The Archive in Action
How has Guinness kept its brand fresh for over 25 years?
When a brand exists in different formats, its owners can apply portfolio management to maximise its fortunes. Examining user patterns for Guinness...
Sir Robert Worcester
We are deeply saddened to hear of the death of Sir Robert Worcester on 5th September 2025 Bob was a hugely influential figure in market research and...
Should cannabis be legalised?
Over the years, there have been calls for cannabis to be legalised or at least downgraded in its classification from the current Class B to Class C...
Are cricket fans bowled over by new formats? (Updated 2025)
Cricket: Tests and Challenges. The Test Cricket series just ended between England and India is being called one for the ages. For those who had...
AMSR Summer event 10th June 2025
Our speakers and sponsors – full event video available here. The Archive: 'not a vault but a bridge connecting generations' Despite the...
Has corporal punishment of children been banished?
By parents: Britain is practically alone in Europe in not having legislation banning corporal punishment in the home. Across Europe, 22 countries...