THE AMSR BLOG
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How typical a wine drinker is Bridget Jones?
In the 2025 film Bridget Jones: Mad about the Boy the much-loved lead character is still portrayed as a wine drinker, as she was in the original...
US presidential elections: is the UK more interested in issues than personalities?
Recent US presidential elections have been extensively covered in the British press. What is interesting, though, is that in the past, British...
Was the Cinzano ad campaign a win for the entire category?
Sometimes a TV campaign can have a positive effect on an entire category as well as the brand in question. That’s what happened with the vermouth...
Were budget expectations worse than reality in October 2024?
The leading polling organisations have not so far published any poll covering what the public expect to be in the budget to be delivered on 30th...
What happened to Margaret Thatcher’s dream of a share-owning public?
The 1980s in Britain was the decade of big privatisations. The Prime Minister, Margaret Thatcher, wanted to create a class of share-owning members...
Has politics become an inevitable part of sport?
When Emmanuel Macron announced the snap election back in June, IOC President Thomas Bach and Paris 2024 organisers said that political upheaval in...