Dec 11, 2018 | Social history, Stories
It’s not easy to move the happiness needle upwards. Thirty years of societal and economic changes have raised people’s expectations, but fewer of us express strong satisfaction with our situations. Even Baby Boomers, considered by many to be a fortunate generation,...
Oct 2, 2018 | Research methods and industry insights, Social history, Stories
“In Britain and all across Europe there seems to be a rising tide of pessimism and unhappiness” (MORI, ‘British Public Opinion’, July 1993) At a time when people’s happiness – or the lack of it – is a topic of discussion, it’s instructive to look back at previous...
May 2, 2018 | Brands, Stories
The victory of a new product format: Packet Tea and Tea Bags. When making tea, we almost all routinely reach for tea bags. Some would argue that packeted variety offers the tea-drinker a better experience, and that the greater level of effort is worthwhile. Even so,...
May 2, 2018 | Advertising and media, Social history, Stories
Young adults’ concerns about debt are nothing new. Since the General Election, many commentators have been writing about differences in generational attitudes. Examination of research data appears to confirm this. 47% of GB adults aged 20-34 definitely agree that “I...
May 2, 2018 | Advertising and media, Social history, Stories
Televisions and telephones in the 1970s When TGI was first published in 1969, ‘streaming’ referred to the cold for which you had to visit the chemist for your Beechams Powders, and the nearest thing to an instant message was the telegram. The TV medium was...
May 2, 2018 | Advertising and media, Brands, Stories
One of the headline stories in the sector this year has been the launch of sub-£200 travel from Britain to the US by Norwegian Air Shuttle. Other airlines will have to react to this, and it will be interesting to see whether it trumps the BA approach of trying to...
