Jul 1, 2020 | News
AMSR is delighted to have appointed Jane Frost, CBE and CEO of the Market Research Society (MRS) as its Vice-Chairman. Jane brings a wealth of marketing and strategy experience from the public and private sectors as well as strong connections within the UK market...
Jun 11, 2020 | Stories
Contained within the Archive is the story of the battle fought in the late 1960s between Lever Bros and Procter & Gamble over the market for washing powders. A personal recollection by Tony Scouller, who witnessed it working with Lever Bros and their advertising...
Jun 5, 2020 | Stories
Much has changed in the convenience food sector. But by being alert to trends, Birds Eye has maintained a market-leading position over many years. Fish fingers were invented and launched by Clarence Birdseye in 1955. According to the company that bears his name, over...
May 21, 2020 | Stories
To mark British Sandwich Week, 17-23 May, we have identified some issues relevant to the celebration which may be found in the Archive. In 1996, the TNS AGB report on Trends in Food Consumption pointed to the decline in cooked breakfasts, the traditional teatime and...
May 21, 2020 | Stories
Measuring the mood of the nation: with lives and livelihoods both under threat at present, the mood of individuals has become a major topic of discussion. When it has been under focus before, economic factors have been the main driver in how people have been feeling,...
