Sep 13, 2019 | Stories
Most people disapprove of heavy drinking sessions, but there’s an increasing minority who think it’s part of life. The levels of agreement in 1999 and 2019 to the attitude statement “a real man can down several pints of beer at one sitting” in Kantar’s TGI study tell...
Jun 4, 2019 | Stories
The MAMIL may be a recently-minted humorous acronym for a certain breed of cyclist – the ‘Middle-Aged Man In Lycra’ – but evidence from Kantar’s TGI shows that the species didn’t exist a generation ago. Furthermore, 50-64 year-old men are overall much more active...
May 25, 2019 | Stories
The decline in smoking in Britain has been happening for a long time. Data from Kantar’s TGI show that, from a level of 49% in 1969, the percentage of smokers has fallen by over two-thirds to 15%, or 7.8m adults. The rate of decline has even increased in the last...
Apr 17, 2019 | Stories
As we celebrate Easter, the most important Christian festival, survey research data makes it clear that our knowledge and practice of Christianity is in full decline. Much of the evidence for this is accessible via the AMSR archive*, revealing for instance that:...
Apr 8, 2019 | Stories
Perhaps the earliest and most comprehensive measurement of British attitudes on political and social issues is contained in a series of surveys conducted by Gallup for the News Chronicle on the eve of the Second World War. The findings from these are bound to be of...
