How has Guinness kept its brand fresh for over 25 years?
When a brand exists in different formats, its owners can apply portfolio management to maximise its fortunes. Examining user patterns for Guinness over a 25-year period, using TGI data held within AMSR, illustrates this perfectly. Guinness has several formats:...
Sir Robert Worcester
We are deeply saddened to hear of the death of Sir Robert Worcester on 5th September 2025 Bob was a hugely influential figure in market research and did much to advance and protect the research and opinion polling industry in the UK and internationally. He was a...
Should cannabis be legalised?
Over the years, there have been calls for cannabis to be legalised or at least downgraded in its classification from the current Class B to Class C (the least harmful). By contrast, there have also been demands, especially recently, that its classification be upgraded...