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Kelly Beaver AMSR keynote speech 2026

Kelly Beaver AMSR keynote speech 2026

Jul 6, 2026 | News

Kelly Beaver, CEO UK & Ireland of Ipsos, gave the keynote address to the AMSR’s Summer Event on 29th June 2026 on the theme “What is the point of the Archive in this modern world?”. This is the text of her speech. Good evening everyone....
Why did Penelope Keith matter to advertising and research?

Why did Penelope Keith matter to advertising and research?

Jul 2, 2026 | Stories

Penelope Keith: an AMSR tribute There is a Penelope Keith for every age. To Boomers, she’s Margot Ledbetter, horrified to be living next-door to Tom and Barbara’s garden smallholding in Surbiton. To Gen X, she’s Audrey fforbes-Hamilton in To the Manor Born. And to...
Is Yorkie still the manly choice 50 years on?

Is Yorkie still the manly choice 50 years on?

Jun 26, 2026 | Stories

Launched in 1976, this year the Yorkie chocolate bar celebrates its 50th anniversary. And just like the trucker who featured in its early TV advertising, it’s been on quite a journey. Research reports held within AMSR tell the story… From Launch to Success: The Making...
Women and Work in the 1970s

Women and Work in the 1970s

Jun 26, 2026 | in-depth essay

Louise McLaren Louise is a multidisciplinary strategic insights professional working across qualitative and quantitative research methods as well as cultural insight and behavioural science. She typically partners with her clients on upstream programmes such as...
Have attitudes to anti-aging skincare changed?

Have attitudes to anti-aging skincare changed?

Jun 26, 2026 | in-depth essay

Clare Woodward Clare is an experienced clientside researcher who has worked across customer experience, B2B, and B2C insight. She is passionate about inclusion, with a focus on ensuring research and the research industry are inclusive across both practices and...