Have we changed in the last 50 years?
There is a massive number of old survey results from the last 50+ years which are included and easily accessible in the Archive of Market and Social Research. Above all, these serve to show how much we have changed as a people in that time: highlighting a few...
Jim Whaley of OvationMR joins the AMSR Board of Trustees
The Archive of Market and Social Research is pleased to announce the appointment of Jim Whaley, CEO of global market insights company OvationMR, to its Trustee Board from 1 May 2024. Jim believes that an important aim for Ovation’s interests in the UK is to be part...
Did market research save the Dulux sheep dog?
In the late fifties ICI was Britain’s only truly global conglomerate and in its Paints Division there was already a free-standing market research company, called Household Product Research Ltd. As management trainees there, four new graduates were put through the mill...