Feb 23, 2024 | Advertising and media, Brands, Stories
In the late fifties ICI was Britain’s only truly global conglomerate and in its Paints Division there was already a free-standing market research company, called Household Product Research Ltd. As management trainees there, four new graduates were put through the mill...
Jan 16, 2024 | Politics and government policy, Stories
With a general election likely to take place in 2024 it is worth looking back at lessons to be learned from the past. The value of the Archive of Market and Social Research lies in its providing us with the longer-term view, and in particular it is exactly 50 years...
Dec 7, 2023 | Social history, Stories
An October 2020 poll by YouGov found that 67% of the British public wanted Britain to be a world leader on environmental issues. In February 2021, YouGov also found that 75% thought climate change was the result of human activity. Meanwhile, a report by Opinium in...
Nov 17, 2023 | Social history, Stories
Geoff Wicken acquired a vintage readership survey report for AMSR. It has much to tell us about a very different time… For anyone researching specific topics, the reports in the Archive provide insight into a huge range of subject-matter. Additionally some of the...
Oct 1, 2023 | Trustee board
Professor Claire Langhamer Colin MacDonald The Archive of Social and Market Research (AMSR) has appointed Claire Langhamer and Colin McDonald to the Board of Trustees. Claire Langhamer is Director of the Institute of Historical Research and Professor of Modern History...
