What lessons can we learn from the last 50 years of General Elections?
With a general election likely to take place in 2024 it is worth looking back at lessons to be learned from the past. The value of the Archive of Market and Social Research lies in its providing us with the longer-term view, and in particular it is exactly 50 years...
Have British attitudes to the environment changed?
An October 2020 poll by YouGov found that 67% of the British public wanted Britain to be a world leader on environmental issues. In February 2021, YouGov also found that 75% thought climate change was the result of human activity. Meanwhile, a report by Opinium in...
What were we reading in 1956?
Geoff Wicken acquired a vintage readership survey report for AMSR. It has much to tell us about a very different time… For anyone researching specific topics, the reports in the Archive provide insight into a huge range of subject-matter. Additionally some of the...