Jim Whaley of OvationMR joins the AMSR Board of Trustees
The Archive of Market and Social Research is pleased to announce the appointment of Jim Whaley, CEO of global market insights company OvationMR, to its Trustee Board from 1 May 2024. Jim believes that an important aim for Ovation’s interests in the UK is to be part...
Did market research save the Dulux sheep dog?
In the late fifties ICI was Britain’s only truly global conglomerate and in its Paints Division there was already a free-standing market research company, called Household Product Research Ltd. As management trainees there, four new graduates were put through the mill...
What lessons can we learn from the last 50 years of General Elections?
With a general election likely to take place in 2024 it is worth looking back at lessons to be learned from the past. The value of the Archive of Market and Social Research lies in its providing us with the longer-term view, and in particular it is exactly 50 years...