Whatever happened to Weight Watchers?
If you trace the long arc of British dieting from the late 1980s to the 2020s, the first thing you notice is that the dieting never stopped. The TGI chart of Trying to Lose Weight, 1987–2022, shows a steady, relentless rise. By 2022 about 40% of UK adults are trying...
Was 1989 the tipping point in ‘Designer’ Fashion?
“There’s no point buying £40 shoes for a £400 suit” says a respondent in a 1989 study for Adidas, who were looking to launch an international lifestyle brand (including shoes). The report, held within AMSR, summarises the UK qualitative research, and...
Were Easter Eggs ever a boy thing?
The Easter Egg market is a dynamic one – in the children’s sector in particular, the offer changes from year to year to reflect the latest trends. But how about the gender bias? The Archive of Market & Social Research offers insights from qualitative work in the...