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Thirty insights from thirty years in qualitative research

Aug 6, 2025 | in-depth essay

Lucy Banister Lucy Banister started as a qualitative researcher in 1995, having come from an ad agency background. Her first job was at qual company Davies Riley-Smith Maclay where she was trained by the legendary Prosper Riley-Smith. She joined in 1995 and then in...

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Thirty insights from thirty years in qualitative research

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