AMSR publications

The AMSR is releasing a series of books on the theme of Showcasing the Archive. Each publication will demonstrate the richness and variety of material available in the Archive of Market and Social Research.


Post War Developments in Market Research

Available to download as .EPUB and .PDF files.

Now also available in a limited-run printed format!

Our first publication comprises 12 chapters contributed by eminent researchers, past and present practitioners who – using material in our archive – write about a wide variety of methods and techniques that have been created and developed over the last 70 years. The articles trace some of the important innovations and creative initiatives that formed the industry and enabled it to contribute to decision–making in so many spheres. As well as think pieces in qualitative research, we see the beginnings of approaches such as data fusion and geodemographics, development of techniques, and applications in every aspect of market and social research, including advertising, media, public opinion polling, governmental and commercial research.

‘Post War Developments in Market Research’ is available free as a download, either in e-book or PDF format. It’s also available in a limited-run printed format, for a small fee and a donation to AMSR.

Register for a copy of the e-Book or place your order and donation for the printed version using the buttons below.

The publication is generously sponsored by Opinium.

Get your free electronic copy

You can choose to receive the book in either e-Book (.epub) or PDF format. Epub format is compatible with many e-readers, although the file is larger. The PDF is a smaller file at around 3Mb. After you have registered we’ll send you an email containing a link to download the e-Book in your preferred format.

After you have registered, you will receive an automated confirmation email. Our volunteers will then email a download link as soon as possible.

Now also available in print!

For £6.50, plus a small optional donation to AMSR, you can now enjoy the insights contained in ‘Post War Developments in Market Research’ as a real book! A4 size and perfect bound (magazine style), this 48-page publication should be a feature of every market researcher’s library.

The minimum cost covers printing and postage. We hope that you’ll feel able to donate a small additional sum to reflect the effort that has been invested in producing this unique document.

Very limited stocks – one copy per order please.