Oct 8, 2025 | Brands, Research methods and industry insights, Stories
The news of the sad death of Jilly Cooper brings to mind the report in the Archive on the Sunday Times and other quality newspaper circulation trends in the sixties. This was illustrated by a hand-drawn chart, as this was before the invention of Powerpoint. As can be...
Sep 29, 2025 | Brands, Stories
When a brand exists in different formats, its owners can apply portfolio management to maximise its fortunes. Examining user patterns for Guinness over a 25-year period, using TGI data held within AMSR, illustrates this perfectly. Guinness has several formats:...
Aug 28, 2025 | Social history, Stories
Over the years, there have been calls for cannabis to be legalised or at least downgraded in its classification from the current Class B to Class C (the least harmful). By contrast, there have also been demands, especially recently, that its classification be upgraded...
Aug 6, 2025 | Social history, Stories
Cricket: Tests and Challenges. The Test Cricket series just ended between England and India is being called one for the ages. For those who had match tickets or who followed from a distance it was very exciting. But the sport’s administrators and followers are...
Sep 19, 2023 | Social history, Stories
A recent (August 2023) survey for the Office of National Statistics among 2,000 UK adults found that overall 34% had travelled abroad in the previous eight weeks and experienced some kind of travel disruption. Among the travellers themselves this rose to nine out of...
