AMSR welcomes the Opinium Collection

AMSR welcomes the Opinium Collection

The AMSR is delighted to welcome our first truly ‘modern’ collection, from Opinium – an agency founded in 2007, whose work reflects all the absorbing interests and attitudes of today’s society across consumer, social and business contexts. Societies are the product of...
How far has vegetarianism come since 1990?

How far has vegetarianism come since 1990?

Vegetarianism has come a long way since the 1990s, as this exploration of the Archive of Market and Social Research shows. Nowadays, famous chefs offer recipes for delicious vegetarian Christmas dishes (e.g. Hugh Fearnley-Whittingstall’s ‘Fab feast for vegan and...
Is hayfever on the rise?

Is hayfever on the rise?

Hayfever is far more prevalent than it used to be. Data held within AMSR shows that it afflicts three times as many of us nowadays than in the 1970s. Just 8% of GB adults reported suffering from pollen or hayfever allergy in 1972; by 2019 this had climbed to 25%. The...